It is a known fact that one of the best ways of generating high conversion rates is by having high-converting landing pages. Landing pages are standalone web pages with a single purpose – to act as a point of entry for a particular website. Study has shown that designers have just 50 milliseconds to make… Continue reading Split A/B Testing Graphical Elements of Your Landing Pages: Best Practices to Test and Quantify Conversion Value of Landing Page Elements
Tag: Unbounce
Landing Zero: Free Bootstrap Theme for Your Website
Landing page can help you maximize your marketing efforts, but what makes a great landing page? According to Unbounce, an effective landing page highlights the following elements: your Unique Selling Proposition (USP), the hero shot, the benefits of your products and services, testimonials from real customers/partners, and at least one CTA (call-to-action). Most likely you… Continue reading Landing Zero: Free Bootstrap Theme for Your Website
Choice paralysis: 3 ways the number of choices impacts conversions
Maybe you’ve heard of a phenomenon called choice or analysis paralysis. In short, it’s a situation where a customer can’t make a decision on a purchase because he’s faced with so many choices that they end up paralyzing him. Hence, choice paralysis. In the annals of marketing, there’s this notorious jam experiment that painfully details… Continue reading Choice paralysis: 3 ways the number of choices impacts conversions
20 Extremely Effective Unbounce Landing Page Templates
Have you heard of Unbounce? Unbounce is a great new web platform which lets marketers build, publish & test landing pages in minutes. This landing page platform is absolutely code-free and gives marketers some of the best landing page templates. Unbounce comes with a powerful drag & drop landing page builder lets you create responsive pages without any… Continue reading 20 Extremely Effective Unbounce Landing Page Templates