So, really, you’re in the business of designing websites for your clients’ audiences. But how do you ensure you get it right? You could take what your client tells you at face value, but that’s only going to scrape the surface of who their audience is. What you need to do is figure out how… Continue reading 15 Psychology Principles Every Designer Should Know
Tag: Choice
Choice paralysis: 3 ways the number of choices impacts conversions
Maybe you’ve heard of a phenomenon called choice or analysis paralysis. In short, it’s a situation where a customer can’t make a decision on a purchase because he’s faced with so many choices that they end up paralyzing him. Hence, choice paralysis. In the annals of marketing, there’s this notorious jam experiment that painfully details… Continue reading Choice paralysis: 3 ways the number of choices impacts conversions