Conversational AI search: beware of smoke and mirrors

Search bots based on LLMs contain hidden dangers Photo by Julius Drost on Unsplash At the moment, conversational AI search is in a perilous place. In the midst of an AI hype boom, it’s easy to overlook the challenges and dangers inherent in the way major search companies are applying large language models to our information ecosystems.… Continue reading Conversational AI search: beware of smoke and mirrors

Branding Web Strategy Mistakes Brand Identity Guru

Lack of overall strategy and clear definition of success Most people realize the need for a site, but don’t understand what it can/should do for the company. And when they do have a goal, they don’t measure it. We’ll often ask people, “What are the objectives of your site?” Answers vary from “the site is… Continue reading Branding Web Strategy Mistakes Brand Identity Guru