Lack of overall strategy and clear definition of success Most people realize the need for a site, but don’t understand what it can/should do for the company. And when they do have a goal, they don’t measure it. We’ll often ask people, “What are the objectives of your site?” Answers vary from “the site is… Continue reading Branding Web Strategy Mistakes Brand Identity Guru
What’s the impact of Design, you ask?
A quick introduction Design, to me, is to bring compelling ideas to life. Having come from an Engineering background with a bit of experience in Product Marketing, I quickly realized the importance of Design. I dream of being in the front row in creating experiences that positively impact a million people’s lives. Like I want… Continue reading What’s the impact of Design, you ask?