Just Enough Research

Just enough research This is a story about developing the sense of knowing when it is enough to research and your gut feeling, as no data will tell you when to stop. Earlier in September, I had the pleasure to be a guest lecturer at Infinum’s first Design Talks event in Skopje. We talked about processes and… Continue reading Just Enough Research

Rethinking the Exploration Phase of Design

Starting off a project is often described as being the exploration phase of a design process–during this phase, you quickly diverge with lots of ideas, generating many potential leads on concepts and hypotheses to test with customers. However, the notion that conceiving creative ideas is more akin to sudden unexpected flashes of brilliance obscures the… Continue reading Rethinking the Exploration Phase of Design