As human beings, we like to think that we’re rational creatures. We tell ourselves that we make our decisions based on fact and logic. However, that’s rarely the full truth. As much as we try to make choices guided by rationality, the truth is that we’re often highly emotional people, driven by the way that… Continue reading 3 Easy Ways to Use Emotion in Web Design
Tag: Emotional Design
Designing Happy
Health problems stemming from stress and loneliness include: obesity, high blood pressure, alcoholism, depression, heart disease, insomnia, and stroke. The solution In surveying the landscape, one might think there are already solutions for this problem including traditional mental health solutions as well as new up-and-coming behavioral health startups. Newer solutions often require high levels of customer… Continue reading Designing Happy
Form is Functional: Why Design is More Than Gold Plating
When budgets are tight in the software world and companies want to save money, form is usually the first to go. In these situations, the design tends to be considered ‘gold plating’ and not a necessity. It’s thought to only make the product ‘look nice’. This assumption couldn’t be further from the truth. Form has… Continue reading Form is Functional: Why Design is More Than Gold Plating