[unable to retrieve full-text content] In UX research, we have two pieces— hypotheses and success criteria — that set the foundation for any research activity. Without them, research risks becoming vague “user feedback sessions” rather than a fuel that powers design process. A hypothesis is simply an assumption about user behavior, needs, or preferences that you want to… Continue reading How to Define Success Criteria for UX Research
Tag: Confidence
Our dangerous tendency to hold on to losing bets
Tools to mitigate commitment bias and overconfidence Midjourney Last week, we wrote about how ‘conviction’ is a very human attribute responsible for our powerful, yet irrational ability to almost will positive outcomes into existence; presumably against all odds. Today we’ll cover the dark side of conviction and overconfidence — and unfortunately, the more common tendency to overcommit and… Continue reading Our dangerous tendency to hold on to losing bets
How to Add Live Chat Complete in WordPress
Online shopping has revolutionized nearly every industry. Having a chat feature on your business website not only provides an avenue for customers to contact you, but it also helps build confidence and trust. A real-time chat feature on a website lets customers get instant answers to their questions or concerns, without having to make a… Continue reading How to Add Live Chat Complete in WordPress