We’re imposters, you and I. But that designer you look up to. The one you feel knows something you don’t about design. About craft. About success. About leadership. Why don’t we think they’re imposters? That they have it all figured out? And why, for many of us, does achieving their level of mastery seem almost… Continue reading No one designs like you
Tag: Simon Sinek
The Brand: the forgotten child in Design Thinking
Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing what we’re doing?’, and… Continue reading The Brand: the forgotten child in Design Thinking