The Brand: the forgotten child in Design Thinking

Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing what we’re doing?’, and… Continue reading The Brand: the forgotten child in Design Thinking