The line between written content and visual content has become blurred in recent years. Copywriting and design are merging and the best brands are treating their blog posts and sales pages as powerful tools for branding. But the longer you make your content, the more challenging it is to do it well. Why Long-Form Content… Continue reading How to Design Long-Form Content With Readability in Mind
Tag: Neil Patel
5 Above the Fold Elements that Get Your Audience’s Attention
An old study from Nielsen states that web visitors spend 80.3% of their time above the fold – the top area of your site that’s immediately viewable upon loading. Furthermore, Google found out that ads above the fold had 68% viewability, as opposed to ads below the fold with only 40%. Naturally, a lot of… Continue reading 5 Above the Fold Elements that Get Your Audience’s Attention