Top 25 Customer Analytics Software & Tools in 2025

Analytics tools help track the customer journey from first contact to purchase, showing key touchpoints and areas that need improvement.

For each customer analytics tool, we evaluated on:

• Description
• Features
• Pros and cons
• User reviews
• Pricing

1. UXtweak

UXtweak is one of the best customer analytics tools that enables you to gather, analyze, and interpret customer data by leveraging a strong list of features like usability testing, behavioral analytics, and surveys. You can understand how your customers engage with your digital product and draw insights from this data to inform product decisions, enhance customer satisfaction, and optimize user experience

Key features

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.9/5

Ease of Use – 4.8/5

Quality of Support – 5/5

Pros

• Has easy-to-read analytics that expose user behavior and customer journey analytics
• Has various question types for surveys such as NPS and Likert scale
• Multiple recruiting options: 155M+ User Panel, Onsite Recruiting, from your own database or via URL.
• Supports PDF reports
• Has a free forever plan for small projects
• Has a Multi-operation dashboard with all-in-one functionality

Cons

• Only supports 14 languages

Pricing & Plans

• Starter Plan: Free, includes 1 active study and 15 responses per month.
• Basic Plan: €1,356/year (€113/month), with 3 active studies and 50 responses per month.
• Custom Plan: Unlimited responses and custom support, with pricing based on requirements.

Plans are billed annually, with monthly options available. Visit the UXtweak pricing page for details.

2. Heap

Heap is a customer analytics and digital insights platform that gives you a complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Key features

• Automatic Event Tracking
• Customer Retention Analytics
• User Segmentation
• Session Replay
• Dashboards
• Integrations
• Customer Journeys
• Charts

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.2/5

Quality of Support – 4.3/5

Pros

• Ability to track every single step in a customer’s journey
• Offers a lot of guides and resources to help small teams move fast and get valuable customer insights
• It is easy to implement with cool features to help you understand users
• Ability to define events and conversions from previous customer history

Cons

• The number of configurations and customizations in the dashboards and reports is limited
• The event tracking system automatically records all user events which poses a storage problem

Pricing & Plans

Heap shows you every action by every user on your product or site with its free plan. They have a paid plan that starts at $24000 billed annually.

3. Qualtrics XM

Qualtrics XM is a customer experience management and product analytics platform that enables product teams and businesses to gather, collect, and analyze customer behavior and interaction. Its robust suite of features allows you to get input on each significant customer journey and quickly analyze the engagement that follows. These data turn into insights that help you improve user experience and enhance customer satisfaction.

Key features

• Touchpoint tracker
• Action autopilot
• Detailed analytics
• Predictive analysis
• Social listening
• Survey Questionnaires
• Cohort Analysis
• Performance with integrations

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 5.0/5

Ease of Use – 5.0/5

Quality of Support – 4.5/5

Pros

• Has a great reporting feature that makes it easy to share insights within teams
• Offers flexibility in surveys and questionnaires for customer segments
• Gathers real-time insights from social, email, devices, etc.
• Has a robust real-time analytics feature

Cons

• Has a bit of a learning curve
• The user interface is a bit outdated
• Does not have a free plan

Pricing & Plans

Qualtrics XM’s pricing is available on request.

4. Kissmetrics

Kissmetrics is a customer and product analytics tool that offers simple analytics that tracks human behavior, improves product engagement, and increases business revenue.

Key features

• A/B Testing
• Multi-Channel Attribution
• Funnel Analysis
• Cohort Reports
• Customer Journey Tracking
• Advanced Emotion Detection Technologies

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.1/5

Ease of Use – 3.4/5

Quality of Support – 4.1/5

Pros

• Offers quick access to user cohort reports
• Has a robust feature for collecting user interaction data towards web-based products by defining user events
• Ability to track the features with the most engagement and churn
• Improves product decision-making through A/B test performance over web-based products

Cons

• Has limited dashboard options and does not have filters
• Does not integrate well with other external tools
• Pricing is not tailored to small teams

Pricing & Plans

Kissmetrics supports the customer journey flow with its simple analytics with a paid plan that starts at $199 per month.

5. Amplitude

Amplitude is a customer web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis, and segmentation capabilities that enable you to see every path customers take in a single view and zoom in to understand the context and intent behind their actions which helps to improve product experiences.

Key features

• Behavioral cohorts
• Retention analysis
• Pathfinding
• Analytics
• Social Media Channles
• Session Replay
• Custom Integrations

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.1/5

Quality of Support – 4.4/5

Pros

• Ability to measure product and marketing metrics
• Has great analytics visualizations that analyze data in many different ways
• Supports configuration and data ingestion to process and segment users
• Has a great customer support team
• Has a flexible business intelligence feature that sets up reports in minutes

Cons

• Doesn’t have an iOS app or any API to access analytics data
• Limitations in dashboards and charts
• There is a bit of a learning curve to go through when setting up events you want to track

Pricing & Plans

Amplitude allows you to understand your full customer journey with its free plan. They have a paid plan that starts at $995 per month.

6. Segment

Segment is a customer data and analytics platform that provides companies and product teams with the data foundation that they need to put their customers at the heart of every decision while offering real-time insights so you can know each individual like they are your only customers.

Key features

• Data Collection
• Real-time Data Routing
• Customer Profiles
• Integrations Catalog
• Customer Conversion

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.5/5

Quality of Support – 4.3/5

Pros

• Offers an easy and intuitive privacy mechanism that lets you delete the data of a single user from multiple systems with a single click
• Offers common, consistent data to all different areas of a company
• Ability to communicate website events and track data with a multitude of seamless analytics integrations
• Supports customer feedback operations
• Has a well-designed interface and is easy to navigate
• Ability to track basic behaviors like button clicks or form submissions

Cons

• Difficulty in tracking more granular data, such as user identities and emails
• It has a bit of a learning curve

Pricing & Plans

Segment offers real-time customer insights with its free plan. They have a paid plan that starts at $120 per month.

7. Mixpanel

Mixpanel is a customer experience and analytics management software that focuses on product and user analytics, providing detailed insights from customer feedback into each user interaction and customer base with web and mobile applications which helps product teams to understand user behavior and improve product engagement.

Key features

• Engagement
• Standard Event Tracking
• Custom Event Tracking
• Customer Experience Audit
• Retention
• Conversions
• Funnels
• Sentiment Analysis
• A/B Testing
• Critical Insights

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.1/5

Quality of Support – 4.2/5

Pros

• Ability to track both customer events and profiles
• Ability to collect a wide specter of attributes automatically
• Provides comprehensive documentation to help teams get started with tests and research and receive valuable insights
• Supports mobile, web, and server-side analytic events
• Easy to use and enhance customer engagement tracking and web analytics

Cons

• Reports can have data missing due to errors
• No advanced feature for email tracking
• Duration tracking can report wrong data sometimes on iOS devices

Pricing & Plans

Mixpanel’s analytics enable you to convert, engage, and retain more users with its free plan. They have a paid basic plan that starts at $25 per month.

8. CleverTap

This customer experience tool helps businesses reconnect with users who are no longer active on their app or website. It captures customer attention through personalized, interactive, and media-rich push notifications, encouraging them to return and engage with the platform.

Key features

• Campaign management
• Marketing Performance
• Automated user segmentation
• Lifecycle optimization
• Campaign optimization
• Omnichannel engagement
• Customer experience management
• Analytics & insights
• Custom Dashboards
• Lead nurturing
• Pre-Built Dashboards

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 4.3/5

Quality of Support – 4.3/5

Pros

• Provides real-time analytics and creates push and in-app campaigns based on real user data
• Offers robust features like user tracking, campaign management, notifications, and user activity tracking
• Has a user-friendly interface
• Has a customer segmentation engine that enables personalized and specialized campaigns

Cons

• Takes some time to segment data when working on large databases
• Not supported for web applications
• Limited features available

Pricing & Plans

CleverTap’s analytics allows you to connect to customers with its 30-day free trial and a paid plan that starts at $75 per month.

9. Crazy Egg

Crazy Egg is a UX research and customer analytics platform that enables product teams to investigate buyers’ journeys, identify various audience segments present across web pages, and recognize issues such as confusing navigation or form glitches to help you observe user interaction and gauge customer engagement.

Key features

• Snapshot reporting
• Heatmaps and scroll maps
• Session recordings
• A/B testing
• Surveys
• Demo dashboard

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.5/5

Quality of Support – 4.1/5

Pros

• Ability to split test pages to see which ones perform better
• Has robust data visualization capabilities
• Easy to use and does not require any learning curve
• Ability to optimize a website and improve conversions
• Has a great A/B testing functionality

Cons

• Limitations in heatmap visualizations
• No possibility of monthly subscription/payments

Pricing & Plans

Crazy Egg has a free 30-day trial on their platform with a paid plan that starts at $49/month to access advanced features.

10. Userpilot

Userpilot is a product experience insights tool that allows product teams and UX researchers to build personalized in-app onboarding, customer interaction, and engagement experiences, view insightful product analytics, and deploy user feedback surveys at every customer journey stage

Key features

• User Segmentation
• User Engagement
• Analytics and Insights
• A/B Testing
• Multi-Language Support

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.5/5

Quality of Support – 4.7/5

Pros

• Offers essential onboarding template processes tailored to new customers
• Has a great customer support team
• It has a user-friendly interface
• Ability to create custom flows based on segments of users so that different people have different experiences

Cons

• Limitations in analytics features
• Does not offer adequate integration possibilities

Pricing & Plans

Userpilot’s paid plan starts at $249 per month.

11. HubSpot

HubSpot is a customer analytics solution that combines customer service analytics and tracks customer interactions to help product teams organize, collect, and build digital experiences that customers will love.

Key features

• Lead Scoring
• Tracking
• Marketing Campaign Analytics
• CRM Integration
• Customer Sentiment
• Customer Journey Maps

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.4/5

Quality of Support – 4.4/5

Pros

• System is easy to set up and use
• Seamless data migration from existing tools to adapt to current workflow
• Ability to pull data and reports, create workflows and automation
• Great customer support
• Ability to store new lead information and add custom properties to fit research and testing needs

Cons

• Pricing plan does not support small teams
• Setting up workflows can be difficult due to some limitations

Pricing & Plans

HubSpot seamlessly connects your data, teams, and customers in one platform with its free plan. They have a paid plan that starts at $800 per month.

12. Medallia

Medallia is a customer data and analytics tool that helps product managers capture, analyze, and act on customer churn and feedback from users to improve brand value. Consequently, it allows businesses to better understand how users behave online, making it easier for enterprise businesses to quantify and improve customer experiences.

Key features

• Product Usage Analytics.
• Customer Experience Profiles.
• Predictive Analytics.
• Customer Journey Mapping
• Customer Experience Dashboard.
• Churn Risk Scoring.
• Customer Data Platform

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.5/5

Quality of Support – 4.3/5

Pros

• Great to organize and gather customer feedback
• Supports customizable surveys for understanding of customer needs
• Offers end-to-end data protection and AI-powered recommendations
• Has a modern and intuitive user interface

Cons

• Limitations in statistical analysis
• There is a bit of a learning curve

Pricing & Plans

Medallia has a paid plan that starts at $5 per month.

13. Glassbox

Glassbox is a digital customer experience and analytics platform that helps product teams and businesses record, replay & analyze web & mobile app sessions to understand what customers and users do with your digital products and why.

Key features

• Customer Journey Analytics
• Mobile App Analytics
• Session Replay
• Performance Analytics
• Product Analytics
• Interaction and detailed Heatmaps
• Funnel Analysis
• Struggle and Error Analysis
• Active Users

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.9/5

Ease of Use – 4.9/5

Quality of Support – 4.9/5

Pros

• Ability to observe and analyze the internal workings of software
• Ability to debug, optimize performance, and understand user interactions
• Supports end-to-end flow in user sessions for analysis and troubleshooting
• Has an intuitive user interface

Cons

• Inability to segment session recordings by IP address
• Issues with re-logging systems
• Session replays are limited to 30 days which can be difficult to access when needed for further research and reference purposes

Pricing & Plans

Glassbox’s pricing information is available on request.

14. Instabug

Instabug is a product performance and customer analytics tool that brings multiple advantages. Beyond offering customizable in-app surveys for mobile apps, it enables businesses to collect meaningful customer feedback. Additionally, it facilitates the use of Net Promoter Score (NPS) surveys and targeted questions to better understand customer needs. As a result, businesses can make smarter product decisions and refine the user experience effectively.

Key features

• App Performance
• Crash Reporting
• Bug Reporting
• Survey Builder
• Customizable Templates
• Data Analysis Tools
• Mobile Survey

User Reviews & Ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.5/5

Quality of Support – 4.6/5

Pros

• Has a great UI and the implementation is a breeze
• Ability to speak directly with customers via in-app chat
• Ability to annotate screenshots and take videos of issues in the app to attach to bug reports
• Bug reports and feedback are easy to analyze
• Great for performance testing as well as website monitoring

Cons

• Updates occur too frequently
• Does not give a live view of how the user got the crash

Pricing & Plans

Instabug allows you to monitor, prioritize, and debug performance and usability issues throughout the entire product development lifecycle with its free plan. They have a paid plan at $149 per month.

15. UXCam

UXCam is a mobile customer experience analytics platform that captures every micro-interaction performed on your app and shows you how users experience your app to improve engagement, conversions, and performance.

Key features

• Funnels
• Retention Analytics
• Smart Events
• Segments
• Session Replay
• Heatmaps
• User journeys
• 3rd-party Integrations
• Customer Data Analytics

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.8/5

Quality of Support – 5.0/5

Pros

• A cost-effective tool that can improve your customer journey flow of active users
• Ability to figure out where engagement is minimal with actual data points
• Has a great automatic tagging feature that helps you track activities in playback
• Has a very detailed session recording feature that helps with well-detailed research report data
• Provides insights into customer preferences in the app

Cons

• Limitations in detailed event analytics
• Mouse clicks are not preserved when videos are downloaded and shared in teams

Pricing & Plans

UXCam has a free plan for small teams and their paid pricing details are available on request.

16. Woopra

Woopra is a customer journey analytics software that analyzes and visualizes the complete customer experience by tracking everything that your users do to help product teams and businesses acquire and retain more customers with advanced analytics.

Key features

• Product Analytics
• Customer Analytics
• Customer Journey Analytics
• Automation
• Integrations

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

Overall – 4.3/5

Ease of Use – 4.1/5

Quality of Support – 3.9/5

Pros

• Has a great third-party integration that seamlessly integrates into workflows
• Ability to create unique reports and consumer profiles, as well as gather data across different platforms
• Has great features such as action-triggering capabilities and report funneling
• Ability to deep dive into customer activity
• Offers a customizable dashboard that gives you deeper insights

Cons

• Difficulty in finding customer data
• Support response time can be slow

Pricing & Plans

Woopra offers you end-to-end customer journey analytics with its free plan. They have a paid plan that starts at $999 per month.

17. Zendesk

Zendesk is a customer experience and analytics tool that combines interactions across many platforms, allowing product teams and businesses to evaluate and manage vital customer information with a deeper understanding for a more seamless experience.

Key features

• Sunshine conversations
• AI Search
• Chatbots
• Seamless integration
• Centralized hub
• Ticket management
• Expert routing
• SEO tools
• Knowledge base
• Social Media Campaigns

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

Overall – 4.9/5

Ease of Use – 4.9/5

Quality of Support – 4.9/5

Pros

• Offers live chat for immediate replies
• Automating responses and resolving common queries is seamless
• Offers a centralized communication and ticketing system
• Offers an easy-to-use and complete feature set for customer support and external documentation

Cons

• Has a bit of a learning curve
• Uploading and exporting data can be difficult

Pricing & Plans

Zendesk has a free plan that helps you understand your customer interactions with your product. They have a paid plan that starts at $69 per month.

18. GainSight

GainSight is a customer success and product experience analytics platform that aggregates and turns disparate customer data, manages customer relationships, and reduces churn rates from multiple sources into a single source of truth to drive customer data-driven insights and deploy actions that drive business and product outcomes

Key features

• Lifecycle Management
• Customer Health Scoring
• Competitive Analysis
• Churn Management
• Renewal and Expansion Management
• Playbooks and Automation
• Dashboards and Reporting
• Product Usage Analytics

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.0/5

Quality of Support – 4.5/5

Pros

• Ability to document all customer communication and events in one place
• Track and manage renewal opportunities and identify upsell or cross-sell opportunities
• Identify at-risk customers and take proactive steps to reduce churn and bounce rates
• Ability to use and implement meaningful insights with the system

Cons

• Has a bit of a learning curve
• Recorded training guides need improvement
• Issues with system glitches and lack of user alerts

Pricing & Plans

GainSight’s pricing information is available on request.

19. InMoment

InMoment is a customer experience and analytics platform that provides several useful features. It not only allows businesses to create user feedback surveys of all shapes and sizes but also helps product teams refine and improve user experiences. Furthermore, it offers advanced features such as AI integration, reputation management tools, and more to support better decision-making and customer satisfaction.

Key features

• Surveys (NPS, CSAT, and more)
• Social media monitoring
• Feedback management
• Voice of Customer (VoC) analytics
• Text analytics
• Action planning tools
• Employee engagement surveys
• Customer Journey Analytics Tool

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 4.1/5

Quality of Support – 4.6/5

Pros

• Has In-depth analytics and reporting functionalities
• Seamlessly integrates with third-party tools
• User interface is easy to use and implement
• Has great customer support that facilitates user actions
• Offers robust security and safety measures

Cons

• Limited customization options
• Some users report glitches in the reporting dashboard

Pricing & Plans

InMoment’s pricing information is available on request.

20. Google Analytics

This customer analytics platform provides insights into customer behavior by tracking interactions with websites and apps. It helps identify which content is most effective, enabling businesses to make informed decisions and improve user engagement.

Key features

• Automation and analytics
• Reporting
• Advertising Workspace
• Explorations
• Data Collection and Management
• Advanced-Data Governance
• Heatmaps
• Session recordings

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.2/5

Quality of Support – 4.2/5

Pros

• Has a dynamic heatmap feature
• Color codes data clusters accurately help with data analysis and synthesis
• Ability to log into multiple accounts at once
• It is flexible and adaptable to various industries and business models
• Processes data extremely fast
• Has a great customer service team

Cons

• Difficulty to troubleshoot without contacting support when an error is encountered

Pricing & Plans

Google Analytics is a free tool that helps you process customer data quickly.

21. Adobe Analytics

This robust customer analytics solution offers advanced capabilities for product teams and businesses. It provides real-time data, in-depth analysis, versatile reporting, predictive intelligence, and segmentation tools to support data-driven decision-making.

Key features

• Cross-channel Data Integration
• Predictive Analytics
• Customizable Dashboards
• Advanced segmentation
• Real-time Data Visualizations
• Shared audiences
• Web analytics
• Marketing Strategy
• Customer Trends
• Predictive Analytics
• Marketing Campaigns

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 3.9/5

Quality of Support – 4.2/5

Pros

• Ability to match and analyze data from any digital point in the customer journey
• It is easy to use once implemented for individual customers
• Ability to create reports and dashboards that are customized to specific digital requirements
• Allows measurement of traffic sources, landing page experience, and customer engagement with site tools

Cons

• Difficult to combine Adobe Analytics with other platforms
• Pricing plans are not tailored to small teams

Pricing & Plans

Adobe Analytics’s pricing information is available on request.

22. Zoho Analytics

Zoho Analytics is a business intelligence and customer service management solution that provides multiple benefits. It helps product teams and businesses gain new insights from business data and information. Furthermore, it allows users to create and share ad hoc reports containing customer data in minutes.

Key features

• Features Overview
• Data Integration
• Data Preparation
• Visual Analysis
• Augmented Analytics
• Unified Business Decisions
• Collaborative Analytics
• Data Storytelling
• Mobility
• Embedded BI
• Security & Governance
• Deployments
• Extensibility & Elasticity

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 4.2/5

Quality of Support – 4.2/5

Pros

• Has great data analysis, visualization, and data connector functionality
• Simple to install and use
• The user interface is very intuitive
• Easy to write queries on the platform
• Dashboard analytics is robust and reports accurate customer data

Cons

• Tool is expensive for small teams
• Integrations on Zoho are limited

Pricing & Plans

Zoho Analytics helps you go from data to insights with a free plan. They have a paid plan that starts at $30 per month.

23. SAS Customer Intelligence 360

SAS Customer Intelligence 360 is a customer experience tool that offers several benefits. It helps you better understand customers, enabling more relevant, targeted, and personalized communications across all marketing and digital channels. Additionally, it allows businesses to reach customers directly, helping marketers and researchers improve the overall customer experience.

Key features

• Multichannel Data Integration
• Predictive Analytics
• Real-time Decision Making
• Personalized Experiences

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.8/5

Quality of Support – 4.7/5

Pros

• Provides comprehensive customer analytics solutions
• Ability to predict customer behavior
• Ability to optimize marketing, and social media efforts and increase customer loyalty
• Has great customer support

Cons

• The pricing plan is not flexible
• Has limited visualization features

Pricing & Plans

SAS Customer Intelligence 360 has a paid plan that starts at $8000 annually

24. CustomerGauge

CustomerGauge is a customer-centric management and analytics platform that helps product teams and businesses in several ways. Specifically, it allows them to monitor account engagement, collect feedback through surveys, segment real-time results, and map feedback to changes in revenue and customer metrics (e.g., NPS).

Key features

• Net Promoter Score (NPS) Tracking
• Customer Feedback Management
• Account Health Monitoring
• Revenue Metrics Integration
• Customer Journey Mapping
• Dashboards and Reporting
• Segmentation and Filtering

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.4/5

Quality of Support – 4.9/5

Pros

• Ability to segment customers based on various criteria like demographics, behavior, and feedback scores
• Has advanced filtering options to uncover key customer insights
• Access real-time reports to make informed decisions
• Offers customizable dashboards to visualize key metrics and track performance
• Ability to predict potential churn and its impact using advanced analytics

Cons

• Limited closed-loop tool functionality due to its opened-per-survey format
• Challenges with third-party integrations

Pricing & Plans

CustomerGauge’s pricing information is available on request.

25. BlueConic

BlueConic is a customer data and analytics platform that provides you with customer data so you can transform customer relationships and enable growth by democratizing customer analytics.

Key features

• Real-time Data Collection
• Customer Segmentation
• Data Activation
• Marketing Efforts
• Unified Customer Profiles
• Personalization
• Analytics and Insights

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 3.9/5

Quality of Support – 4.3/5

Pros

• Provides actionable insights through dashboards and reports
• Offers tools for managing customer consent and preferences
• Activates customer data for use in marketing, sales team, and social media platforms
• Dynamic segmentation updates in real-time as new data is collected
• Tracks customer interactions and feature usage across multiple channels in a single view

Cons

• Does not have a dedicated guide or tutorial to get started
• Has a bit of a learning curve
• It is a little difficult to setup

Pricing & Plans

BlueConic has a paid plan that starts at $500 per month.

Why is customer analytics important?

Customer analytics helps businesses understand how users interact with their products by collecting and analyzing data from sources like website visits, purchase history, and customer feedback. This information helps identify patterns and trends, allowing businesses to improve user experiences, address pain points, and personalize interactions. By acting on these insights, businesses can boost engagement, increase customer satisfaction, and drive revenue growth.

What is customer analytics software?

Customer analytics tools collect and analyze customer data to provide useful information about behavior, preferences, and trends. They use data from sources like:

• Purchase history
• Website interactions
• Social media activity
• Customer feedback

These tools help businesses improve customer experiences, increase ROI, and reduce risks by focusing on high-value customers and optimizing the user journey.

Some well-known examples include tools like Google Analytics, Mixpanel, UXtweak, and Adobe Analytics. They track user actions, measure engagement, and provide insights to improve digital products.

What are the examples of customer analytics?

• Web analytics: tracks website traffic, user behavior, and conversion rates (e.g., Google Analytics, Adobe Analytics).
• Product analytics: monitors how users interact with digital products and features (e.g., Mixpanel, Amplitude, UXtweak).
• Social media analytics: analyzes engagement, sentiment, and trends on platforms (e.g., Hootsuite, Sprout Social).
• Customer feedback analysis: collects and interprets customer reviews, surveys, and support tickets (e.g., Medallia, Qualtrics).
• Behavioral analytics: studies customer actions and patterns across different touchpoints (e.g., Hotjar, Crazy Egg).
• Predictive analytics: uses historical data to forecast future customer actions (e.g., SAS Customer Intelligence, IBM Watson).

What are some essential customer analytics metrics for SaaS businesses?

• Customer Acquisition Cost (CAC): the cost of gaining a new customer.
• Customer Lifetime Value (CLV): the total revenue expected from a customer over time.
• Churn Rate: the percentage of customers who stop using the product.
• Monthly Recurring Revenue (MRR): predictable revenue generated each month.
• Customer Retention Rate: the percentage of customers who continue using the service over time.
• Net Promoter Score (NPS): measures customer satisfaction and loyalty.

Looking for the best customer analytics software? Try UXtweak!

Choosing the right customer analytics software is key to improving customer engagement and growing your digital product or website.

However, with our exhaustive list of the top 25 customer analytics tools, picking the right one to track and understand your customers may feel overwhelming. But don’t worry, we have a great recommendation for you.

UXtweak as an all-in-one testing and research tool enables you to gather, analyze, and interpret customer data by leveraging a strong list of features like usability testing, behavioral analytics, and surveys for free. You can try UXtweak by creating a free account and run your first customer test.