Did you know, that instead of sending the same email to everyone on your mailing list, you can improve your results and conversions by sending highly-targeted messages to laser-focused audiences? I’m not just talking about just personalizing the message subject line or the greeting–those things help, but what I’m talking about is using dynamic content… Continue reading How to Boost Email Conversions With Personalization and Dynamic Content
Photo by Talles Alves on Unsplash How many of you drink Coca-Cola? Did you know that initially it was not sold in supermarkets, but in pharmacies? In the beginning, the recipe included alcohol and was used to cure headache, nausea, and even addiction to morphine. A vintage 1917 Listerine Antiseptic ad. Credit: Vintage Art Clips Let’s try… Continue reading Comparable experiences: The starting point for inclusive design.