A Millennial’s DVD Collection: I’m Returning to Physical Discs

Summary:  Frustrating streaming apps and smart TV design pushed at least one user (me) back to physical discs for reliability, ownership, and simpler choices. I remember when the first digital-streaming service (Netflix’s) became available. It was such a massive improvement on the user experience of watching a movie — no need to go to a… Continue reading A Millennial’s DVD Collection: I’m Returning to Physical Discs

Convenience vs. Probability Sampling in UX Research

Summary:  Convenience sampling is quick and cost-effective for UX research, but probability sampling is better when you need representative and generalizable data. When conducting UX research, choosing the right sampling method can ensure that your findings are both useful and reliable. Most UX practitioners use a sampling method called convenience sampling: recruiting participants based on… Continue reading Convenience vs. Probability Sampling in UX Research