Source: iStock In the age of AI and “Human Centered Machine Learning”, it’s essential that we understand the needs and behaviour of our users. This is doubly true as a UX designer. In order to create work that better serves the needs of our users, it’s important to understand some basic psychological principles. Which is… Continue reading UX & Psychology go hand in hand— How Gestalt theory appears in UX design?
Tag: Ben Shneiderman
It’s not you, it’s your form
#4 Give certainty When designing a form, we should present users with all the information they need so they can navigate the form easily. Don’t keep them guessing or be ambiguous. The achievement of the goal should be clear and leave the user with the feeling that the task is (really) done. When examining the previous… Continue reading It’s not you, it’s your form