Rethinking the Exploration Phase of Design

Starting off a project is often described as being the exploration phase of a design process–during this phase, you quickly diverge with lots of ideas, generating many potential leads on concepts and hypotheses to test with customers. However, the notion that conceiving creative ideas is more akin to sudden unexpected flashes of brilliance obscures the… Continue reading Rethinking the Exploration Phase of Design

The Evolution And History of the Instagram Logo

In the history of Instagram, there have been three logos. Yes, three. Not two like most of us may believe. Majority of people don’t remember the very first Instagram logo, the original icon of the app: a detailed polaroid camera fluctuating on a white background. The elements included in the design were so detailed that… Continue reading The Evolution And History of the Instagram Logo

Value Proposition Examples For Ecommerce Website

Many e-commerce specialists think about what a great value proposition is. The truth is it introduces you to the buyers and helps you make a significant and strong first impression. It should describe how your product or service can solve your buyers’ problems. This is also a chance to tell them what they may expect… Continue reading Value Proposition Examples For Ecommerce Website

How Much Are Your Memories Worth? Smartphone vs Digital Camera Photography

There’s no denying that smartphone cameras have come a long way since their grainy, low-res origins. The photos they produce are getting better and better, to the point where many people forgo a digital camera altogether. So it begs the question: is there still a place in your bag/pocket for a stand-alone camera? For serious… Continue reading How Much Are Your Memories Worth? Smartphone vs Digital Camera Photography