Photo by Talles Alves on Unsplash How many of you drink Coca-Cola? Did you know that initially it was not sold in supermarkets, but in pharmacies? In the beginning, the recipe included alcohol and was used to cure headache, nausea, and even addiction to morphine. A vintage 1917 Listerine Antiseptic ad. Credit: Vintage Art Clips Let’s try… Continue reading Comparable experiences: The starting point for inclusive design.
Category: UX
Uber Eats: An Experience
Kunal, 28, Average physique, a software engineer working in Bangalore. Who had a rough week, enters the weekend, in his bed orders his beloved food that he thought of eating over weekdays. But didn’t because of his big fluffy tummy. He decides to smash it now. This poor guy has only one good night out… Continue reading Uber Eats: An Experience
Design with the engineering constraints
No matter how good your engineers are, the application you are building will not feel the same between two devices. Internet speed, data usage, and device bandwidth are all technical limitations that result in distinct experiences. Network speed (3G, LTE etc) across the world and network quality across your living room may vary. In addition,… Continue reading Design with the engineering constraints
What I wish I’d known before designing digital products and user interfaces
2. Hick’s Law Delivering a good user experience requires that first you find out the functionalities that will answer their needs; second, you need to guide them to the specific functions they need most. If users end up stuck in the decision-making process of “what next?”, they may become confused, frustrated, or leave your website. Hick’s… Continue reading What I wish I’d known before designing digital products and user interfaces
Shhh… a UX designer’s mistakes
A few days ago was my 2 year anniversary at StatMuse (visit us) and subsequently also my 2 year anniversary as a UX/UI Designer! Although I am happy that we’ve shipped multiple responsive websites, a brand new iOS app, and a some platform bots, I do recognize that I’ve made a whole bunch of mistakes… Continue reading Shhh… a UX designer’s mistakes
You have to zoom in to learn to zoom out — and more UX links this week
The importance of zooming out in the design process →Design is the process of zooming in and zooming out of a certain problem, multiple times. The way I operate best in a design project is when I am able to balance these two roles in one: the role of doer (the hands-on designer who is… Continue reading You have to zoom in to learn to zoom out — and more UX links this week
Are you asking for customer feedback?
“For every customer who bothers to complain, nearly 26 others remain silent.” How will you address the grievances of those who will just leave you silently. How will you solve the problem when you actually don’t know what the problem is. For this you need to take initiative and start talking to your customers.The first step… Continue reading Are you asking for customer feedback?
No one designs like you
We’re imposters, you and I. But that designer you look up to. The one you feel knows something you don’t about design. About craft. About success. About leadership. Why don’t we think they’re imposters? That they have it all figured out? And why, for many of us, does achieving their level of mastery seem almost… Continue reading No one designs like you
How to develop an eye for Design
When I started off in design, I sucked. I was obsessed with copying pieces of the trending Dribbble shots, but oblivious to how all the pieces worked together. If you could see the harsh drop shadows and unnecessary flourish I added to things, you would gasp in horror. Though I was no product design prodigy,… Continue reading How to develop an eye for Design
A few things I have learned after 10 years writing about UX
Photo: Drew Coffman I have been blogging for more than 10 years now. (Funny how “blogging” used as a verb sounds a bit off these days) It all started back in the day when I was working as an Information Architect (yep, “UX” is a relatively new term) at the biggest digital agency in Brazil. At… Continue reading A few things I have learned after 10 years writing about UX
Sharing Painful Experience of Resetting Password on GoDaddy
Forgot Password Screen — GoDaddy Recently, I wanted to purchase a domain on GoDaddy. I searched and found the domain and started a checkout process. However, I was unable to recall my all password. So, I decided to reset the password. When I saw a reset password screen, It asked for “User Name & Customer #”. I… Continue reading Sharing Painful Experience of Resetting Password on GoDaddy
On UX Anxiety (Part I)
credits Starting new jobs make me nervous. Have I been a designer for a long time? It feels to me like forever, but comparatively it’s a definite no. The anxiety began when I realized I needed to quit my current job. At the time I was working in UX and front-end development as an offshore… Continue reading On UX Anxiety (Part I)
Frequent vs. infrequent designers — and more UX links this week
If you like the links, don’t forget to ???????????????????????????????????????????????????????? Frequent vs. infrequent designers — and the tools designed for them → Frequent designers are people who routinely design for a certain platform (apps or websites or VR or chatbots or any other) and using a certain design tool (Sketch or Principle or Illustrator and so on). They… Continue reading Frequent vs. infrequent designers — and more UX links this week
College majors for UX design
I see this question a lot around the internet: “What should I major in if I want to pursue a career in UX design?” As a college student and incoming product design intern at Facebook, I’ve done a lot of research on this question. It’s important to recruit new people to the field of user experience,… Continue reading College majors for UX design
Start your designs with a concept — and more UX links this week
If you like the links, don’t forget to ???????????????????????????????????????????????????????? Start your designs with a concept → The best designers I know always start a project with a concept (or conceptual model). What’s your design concept for this project? How do you envision people interacting with your product? What model are you trying to emulate in… Continue reading Start your designs with a concept — and more UX links this week
The Brand: the forgotten child in Design Thinking
Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing what we’re doing?’, and… Continue reading The Brand: the forgotten child in Design Thinking
4 tips to take your school design projects to the next level
Courtesy of Green Chameleon from unsplash.com. Having attended public portfolio review events as well as getting a good dose of portfolio critique myself, I’ve noticed a few patterns in feedback — particularly about projects coming from school and bootcamps. While I haven’t attended a UX design bootcamp or gone back for a Master’s degree (yet), I’ve jotted… Continue reading 4 tips to take your school design projects to the next level
Designing Happy
Health problems stemming from stress and loneliness include: obesity, high blood pressure, alcoholism, depression, heart disease, insomnia, and stroke. The solution In surveying the landscape, one might think there are already solutions for this problem including traditional mental health solutions as well as new up-and-coming behavioral health startups. Newer solutions often require high levels of customer… Continue reading Designing Happy
Design Conferences are broken, but we can fix them
I just got back from a design conference. It was just one in a sea of poorly-designed design conferences I’ve attended over the years. I wont beat around the proverbial bush. Here are 3 easy ways for organizers to step up their game and put on an impactful, memorable, and successful design conference. Speakers are… Continue reading Design Conferences are broken, but we can fix them
Note-taking during design reviews — and more UX links this week
News & ideas Netflix Sans, a new custom typeface developed with Dalton Maag Intel just open sourced Stephen Hawking’s speech system There’s a new trend on the internet of editing famous songs like if they were playing in an empty mall or from another room In case you were left wondering, this is what an inclusion… Continue reading Note-taking during design reviews — and more UX links this week
Encouraging healthy lifestyle choices with an engaging user experience
Please note: This was a concept project undertaken as part of the User Experience Design Immersive course at General Assembly and is in no way affiliated with Nuffield Health. Nuffield Health is one of the UK’s leading not-for-profit healthcare organisations. They operate a wide variety of facilities and healthcare services, from gym and fitness centres… Continue reading Encouraging healthy lifestyle choices with an engaging user experience
Design is not Design, thoughts on IxDA 2018
From 6 Feb to 8 Feb, the conference had separate subjects for each of the three days. I am going to recommend and elaborate on one talk for each day to explain the thoughts behind the above statement I made. At the very end of this article, I will also recommend talks that I think… Continue reading Design is not Design, thoughts on IxDA 2018
How does design strategy work within a large enterprise?
Courtesy Dilbert Last October, I visited my alma mater, the School of Visual Arts Masters in Branding program, which teaches graduate students about the intersections of business & design. Whenever I visit, there’s always students that have questions about what I do, both as an IBM’er and a Design Strategist. Most recently, I was asked… Continue reading How does design strategy work within a large enterprise?
Cross-functional Empathy for Designers
A human-centric approach for working with humans As designers, a huge part of our job lies in empathizing with users. It’s exciting to see how far we’ve come as a discipline in becoming more user-centric, more research-driven and better at tying our ideas to actual user needs. Yet many of us struggle with applying that… Continue reading Cross-functional Empathy for Designers