How I apply the Value Proposition Canvas to convince my clients to invest more time in customer…

A few years ago, I used to struggle to convince my clients to give me more — or just some — time to do a good customer research, and I must confess I lost a few battles. But eventually, I learnt how to manage it. I stopped fighting this. At first, I would listen to them carefully — after all, they… Continue reading How I apply the Value Proposition Canvas to convince my clients to invest more time in customer…