Stop Misrecruits: Add Foils to Your Screener

Summary:  Foils are fake (but plausible) options in screeners that catch inattentive or dishonest participants, protecting data quality and saving time. Even the most carefully designed screener can let the wrong participants slip into their study. You may discover halfway through a usability test that someone clearly doesn’t match your target audience – leaving you… Continue reading Stop Misrecruits: Add Foils to Your Screener

Steam: the evolution of UI and UX in Gaming

Today, Steam stands as the largest digital distribution platform for PC gaming. The core function of Steam is to offer users a convenient means of purchasing both games and software through its online store. Upon purchasing a game, a software license is permanently associated with the user’s Steam account. This license grants them the ability… Continue reading Steam: the evolution of UI and UX in Gaming

AI is about to kill creativity

AI has a massive disruptive quality on the creative sector. Is AI going to benefit us, or will it create a new dark age for innovation? The Aeolipile (left) and the Steam engine (right) on a section of Bosch’s masterpiece The Last Judgment (Wikimedia) In the early first century, the first steam engine was invented… Continue reading AI is about to kill creativity