The importance of zooming out in the design process →
Design is the process of zooming in and zooming out of a certain problem, multiple times. The way I operate best in a design project is when I am able to balance these two roles in one: the role of doer (the hands-on designer who is really close to the details), and the role of evaluator (the creative director who is not attached to any particular detail and therefore can make more impartial judgements). But you have to zoom in to be able to zoom out.
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