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Stop doing user interviews; start having conversations →

There’s something I’ve realized lately, that’s making my user interviews go smoother and getting deeper, more nuanced insights. The key is this: relax.

Take a step back, for a moment. What is a user interview? If yours are like mine, it’s essentially sitting down with a complete stranger, asking them quite personal questions about their life, and hoping they’ll answer truthfully and openly enough that you can use what they say to design your product. It’s kind of weird, really.

Essentially, you’re fast-forwarding a relationship in just a few minutes, from first meeting to sharing life truths. How do you get there? How do you get them comfortable enough to talk to you and really share their truth with you?

By Nicola Rushton.

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