Should Your Site Be Using Dark Mode?

Taking a stab in the dark is taking on a new meaning with the rise of dark mode design. One of the most requested features over the past few years, both Apple and Google have made a dark theme an essential part of their UI. But why is this? What are the benefits? Are there… Continue reading Should Your Site Be Using Dark Mode?

Are teams ignoring your user research? 6 keys to increasing impact

1. Depth of Observation Traditional Approach: Researchers conduct the research and share highlights and clips in a report and debrief. Result: Stakeholders gain a superficial understanding of users and their needs. Team Approach: The stakeholder team observes significant amounts of raw user research directly and in depth. Result: Stakeholders develop a deep understanding of users… Continue reading Are teams ignoring your user research? 6 keys to increasing impact

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