Personas: Finding imaginary friends for web designers

One of the most common pieces of writing advice out there is “know your audience.” Choosing to appeal to either middle-aged lawyers or college freshmen will alter everything from approach, to tone, to structure, even if the subject matter is the same. Why treat web design any differently? It’s common sense that middle-aged lawyers and… Continue reading Personas: Finding imaginary friends for web designers

A Useful Tool For Finding Free and High Quality Resources

Time means money and deadlines are shorter than ever.  Therefore, any tool that has the function of reducing your workload should be regarded as a blessing. However, most of the gizmos that you will find online aren’t free and in most cases cost so much that aren’t even worth considering them as an option. So,… Continue reading A Useful Tool For Finding Free and High Quality Resources

Finding Design Inspiration in Others’ Work While Still Being Original

Originality can be hard to find, which is surprising since each one of us are creative individuals. Why don’t we embrace that individuality more often? It seems like it should be such an easy question to answer, but nonetheless, it doesn’t seem to be. Being a designer is a constant battle between embracing our own… Continue reading Finding Design Inspiration in Others’ Work While Still Being Original