How does design strategy work within a large enterprise?

Courtesy Dilbert Last October, I visited my alma mater, the School of Visual Arts Masters in Branding program, which teaches graduate students about the intersections of business & design. Whenever I visit, there’s always students that have questions about what I do, both as an IBM’er and a Design Strategist. Most recently, I was asked… Continue reading How does design strategy work within a large enterprise?