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In the future, design principles won’t be about design →

What exactly are design principles? What are they for? Are they useful? How? What makes a good design principle?

In an attempt to answer those questions, I poured over the biggest collections of design principles on the internet, and came to the following conclusion: corporate design principles are a set of shared guidelines that reflect the core design values and vision of a company.

They are meant to remind teams what kind of user experience they should be striving for, and help them make decisions. Here are some examples from some well-known brands.

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