The Brand: the forgotten child in Design Thinking

Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing what we’re doing?’, and… Continue reading The Brand: the forgotten child in Design Thinking

Useful Tips for Building a Brand Identity with a Business Card

Brand design is never easy; in fact, it’s such a delicate task that you never know when you got the right thing and your career depends on it. Business cards are a means of presentation taken for granted these days. If having no social media makes you non-existent, how can you exist in the real… Continue reading Useful Tips for Building a Brand Identity with a Business Card