Dieter Rams’ design motto, “Weniger, aber besser” (“Less, but better”), has inspired many industrial designers in the past 50 years. Among them is Jonathan “Jony” Ive, Apple’s Senior Vice President of Design, who gave the world the simplistic yet refined designs of Macs, iPods, iPads, and iPhones. Rams believed that understanding people is the key… Continue reading Every Designer Should Know Dieter Rams’ Design Principles