Customer Experience Design: Process & Tools You Need in 2025

Key takeaways 💡 CX design aligns every customer touchpoint into a cohesive experience that drives business results. 🔁 The CX design process follows six phases: Discovery, Mapping, Ideation, Design, Validation, and Optimization. 🔧 The best CX tools combine qualitative and quantitative methods for research and analytics. 📈 CX design in 2025 emphasizes personalization, consistency, accessibility,… Continue reading Customer Experience Design: Process & Tools You Need in 2025

We need a better name for UX, and that name is “Screllvus”

The debate has been raging for decades now over what to call the practice currently known as “UX.” It’s been called at times (and sometimes all at once) Web Design, UI Design, Interaction Design, Information Architecture, Product Design, User Experience, Customer Experience, and everything in between. But now I have definitively come up with a… Continue reading We need a better name for UX, and that name is “Screllvus”