While SEO is designed to boost a website’s ranking, the best time to start SEO is before the site is created. Everything from selecting the domain name to producing each page on the website is going to impact SEO, so it’s best to consider all of this from the very beginning.
Before Creating the Website
Before creating the website, start by choosing the domain name and web hosting provider carefully. The domain name is going to be one of the parts of the website checked by search engines. To determine what the site is about, so a relevant and easy to remember domain name is best. The speed of the website is another aspect search engine crawlers look for, so choose a reputable web hosting provider to ensure the site will load fast. Pock, a hosting provider that can deliver fast speeds consistently, so the website doesn’t suffer.
Start Research and Planning
Research and planning are crucial for a new website if SEO is to be implemented from the beginning. Start with performing keyword research, as this is a very important step of a successful SEO campaign , and will have an impact on most of what is done on the website. In the beginning, sites will often benefit more from long-tail keywords, those that are more specific, rather than short-tail keywords that are more difficult to rank for.
With keywords in mind, plan out the layout of the website. This is more than just how everything looks on the page. It also includes how the pages link together. The proper organization makes it easier for customers to find what they’re looking for. This means it’s easier for web crawlers to find information that helps the website rank higher. When planning out the layout for the design, remember to choose a mobile-friendly design. This not only makes it easier for customers to view the website but is something search engines look for and can help the website rank higher.
Start Optimizing the Website as it’s Created
While creating each of the pages for the website, there’s a lot to consider, so each page is optimized correctly. Some of the things to focus on include the following.
– Keywords for Each Page – Focus on using one primary keyword for each page. Use secondary keywords as necessary throughout the pages created but try to keep the primary keywords unique for each page on the website.
– The URL for Each Page – The URL of each page should be customized and, when possible, should use the primary keyword for that page. Try also to make sure the URL allows visitors to know where they are on the website, as this can help with website organization.
– Images on Each Page – Customize the name and the alt text for all images to help with optimization. Include the primary keyword in the image name when possible as the search engine crawlers will see this when they’re viewing the website, and it can help with ranking.
– Headlines and Text – Remember to optimize the headline for each page as well as the content on the page. Headlines help show the web crawlers what the page is about and carefully adding the primary keyword can help make sure it’s noticed. Through the text on the website, make sure to use the primary keyword just a few times. Not using it too much as the web crawlers will notice that and it could hurt the website’s ranking.
Keep SEO in Mind Moving Forward
When the website is finished, submit the current sitemap to Google. This ensures the search engine’s crawlers will find the site faster. Then, start working on an SEO plan for the future. SEO is an ongoing process, not something that’s just done when the website is created. It takes quite a bit of time for a website to work up to a higher ranking, and that ranking can be lost if SEO is not continuously done. A plan helps ensure everything is done when it needs to be done. To keep the higher ranking and continually work on gaining more top rankings for new keywords as required.
Optimizing a website allows it to achieve a much higher ranking in search engine results, which then leads to more customers finding the site. If you’re starting to create your website, follow these steps to make sure SEO is being implemented from the beginning. This helps you start strong and gives you the basics you’ll need to continue optimizing the website as it grows.