iDevie
March 2021
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The burden of precision →

Design tools today confine us to an unrealistic and ill-advised goal: one of perfection. Tools like Photoshop and Sketch are highly precise, and demand precise output from Designers. We measure the pixels between elements, the exact colors in multiple color spaces, and present these masterpieces in meetings before they’re handed to engineers to bring them to fruition.

And therein lies the problem. Without engineers, our products are mere static pictures of products. A pale shadow of the finished result.

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