iDevie
November 2017
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On our process

“Does it better” will always beat “did it first.” – Aaron Levie

“Photoshop is the most effective way to show your clients what their website will never look like.” – Stephen Hay

“If a picture is worth 1000 words, a prototype is worth 1000 meetings.” – Tom & David Kelley

“If you think good design is expensive, you should look at the cost of bad design.” – Ralf Speth

“There is no design without discipline. There is no discipline without intelligence.” – Massimo Vignelli

Related reading:

On design and creativity

“Innovation is often the product of constraint.” – Todd Waterbury

“Styles come and go. Good design is a language, not a style.” – Massimo Vignelli

“Design is where science and art break even.” – Robin Matthew

“Good design is obvious. Great design is transparent.” – Joe Sparano

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

Related reading:

On user research

“I get very uncomfortable when someone makes a design decision without customer contact.” – Dan Ritzenthaler

“Humans have always been emotional and have always reacted to the artifacts in their world emotionally.” – Alan Cooper

“Users are not always logical, at least not on the surface. To be a great designer you need to look a little deeper into how people think and act.” – Paul Boag

“Because every person knows what he likes, every person thinks he is an expert on user interfaces.” – Paul Heckel

“They don’t want quarter-inch bits. They want quarter-inch holes.” – Leo McGinneva

Related reading:

On simplicity

“Ideas are a dime a dozen but we find that often times what’s much harder is to have the discipline to decide to leave things out.” – Jen Fitzpatrick

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine De Saint-Exupery

“A well-designed and humane interface does not need to be split into beginner and expert subsystems.” – Jef Raskin

“Simplicity is about subtracting the obvious and adding the meaningful.” – John Maeda

“If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein

Related reading:

On the role of design in the world

“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.” — Don Norman

“It’s art if can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation.” — Wouter Stokkel

“Don’t make something unless it’s both necessary and useful. But if it is both necessary and useful, don’t hesitate to make it beautiful.” — Joshua Porter

“Design needs to be plugged into human behaviour. Design dissolves in behaviour.” — Naoto Fukasawa

Related reading:

Missing an important quote from the list? Leave your response below ❤


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