5 predicted UX trends for 2020

In 2019, an estimated 35% of U.S. households were equipped with at least one smart speaker and by 2025 forecast suggests that this penetration rate will increase to around 75% — https://www.statista.com/

Towards the end of 2019, Amazon launched a range of TV commercials to inspire families with their smart home devices. For instance, ‘Sharing is Caring’ tells a heartwarming story of how Alexa brings together an elderly man and his carer.

Amazon’s storytelling demonstrates how communities can come together via simple and accessible technology. In 2020, more businesses will likely to invest in a digital voice strategy to target different generations of users.

Amazon Alexa: Sharing is Caring

2020 could see an increase in AR adoption as brands look for more ways to give consumers convenience, as well as different perspectives on their products and services. For instance, the AR in-flight experience app for Airbus iflyA380 makes it easier to find your place in the cabin, and even check where you’re flying right now.

The iflyA380 AR in-flight app is available for download — check it out here.

Photo by Gleb Kuznetsov✈

But what kind of a role would VR play, as well as gaming? TV and Cinema have demonstrated VR capabilities, while E-learning and sensitive training simulations (such as medical operations) have slowly made the transition. But could web browsers make the giant leap in 2020?

Photo by Cosmin Capitanu

Seamless multi-device journeys are now experiences that users expect from any brand they engage with. People want to be able to flow from one medium to another without any interruptions, such as particularly login barriers.

While Continuous Design is already adopted by big brands, such as Netflix and Uber, it is an essential multi-channel strategy that should be part of any business’s UX strategy in 2020.

Photo by Techhive

In 2019, UserZoom, a remote user research service, introduced a quality of experience scorecard program called a qxScore, which creates a single benchmarking score for your product. The qxScore combines measurements in behavioural data (such as task success) and attitudinal data (such as ease of use, trust and appearance) from user studies to generate a UX metric.

For more details on the qxScore, visit UserZoom’s website.

2020 will likely see a rise in UX benchmarking in user research tools and services, as well as in-house UX teams. UX metrics will be the next big step in benchmarking user research, as well as guiding design decisions and UX strategies.

Illustration by Freepik
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