Need to update to Google Analytics 4, but not sure how? Having a hard time setting up the now-required Google Analytics 4? In this post, I’ll show you how.
Google Analytics 4 is replacing its predecessor Universal Analytics, which is due to stop collecting data in July 2023 (July 2024 for Google Analytics 360 customers). The switch to GA4 is mandatory for non-360 customers, so it’s important to get started now.
Don’t worry! This practical guide will walk you step by step through how to easily install and activate GA4 on your WordPress website. Let’s get started updating your old Google Analytics.
Install and Activate the Google Analytics for WordPress Plugin
The first step to setting up Google Analytics 4 on your website is to install a WordPress plugin that can add the Google Analytics tracking code to your website.
To do this, navigate to the plugins section in your WordPress dashboard, click on Add New, and search for Google Analytics.
Select Install Now and then click Activate.
You have now successfully installed and activated your Google Analytics plugin and are ready to set it up.
Create a Google Analytics 4 Property
As you transition from Universal Analytics to GA, it’s essential that you create a new Google Analytics 4 property for your WordPress site. Here are the step-by-step instructions.
Visit the Google Analytics website and click on Admin in the lower left corner of your account.
In the Admin panel, select your account in the Account column. Then go to the Property column and click on + Create Property.
Name your new property based on your WordPress site, and then fill out the Business Details and Business Objectives pages.
On the final setup screen, click Web as your platform. Enter the details of your WordPress site, including its URL under Website URL and the name of the website.
Click on Create, accepting the terms of service agreement if necessary.
Your Google Analytics 4 Property is now set up and ready to collect data.
Obtain the Google Analytics 4 Measurement ID
Now that you have your Google Analytics Property set up, you must obtain your Measurement ID.
Click on the Admin button located in the lower-left corner of your screen in Google Analytics.
Under the Property column, select Data Streams.
Choose the Web option and select the property that you just set up. A panel will appear that has all of the stream’s information, including the Measurement ID.
Copy the Measurement ID as you need it to configure your Google Analytics WordPress plugin.
Configure the Google Analytics for WordPress Plugin
To configure the Google Analytics for WordPress Plugin, follow these steps:
Go to the Settings menu in your WordPress dashboard and click on Google Analytics.
Enter your GA4 Measurement ID in the GA Tracking ID section.
Next choose the tracking method, Google Tag, in the section below.
Finally, click the Disable tracking of Admin-Level users section so your admin activity doesn’t get tracked by Google Analytics.
Save the changes and exit the settings.
Now it’s time to verify that Google Analytics 4 is working on your WordPress site.
Verify Google Analytics 4 Tracking on WordPress
To ensure that Google Analytics 4 (GA4) is properly set up and tracking on your WordPress site, you can verify it in a few ways:
Verify the Installation Using Real-Time Reports
Open your website in a new browser tab.
Go back to your Google Analytics account and navigate to the real-time reports.
Look for the Overview report and check if your website appears in the Active users right now section. If you see active users on your website, it means that GA4 is tracking your website.
Use the DebugView Feature
Open your website in a new browser tab.
Add the following to the end of your website’s URL, ?debug_mode=true.
Next, open your browser’s developer console by right-clicking and selecting Inspect or by pressing F12.
Look for the Google Analytics DebugView panel in the console, and check for any error messages or warnings related to GA4. If there are no errors or warnings, it suggests that GA4 is functioning properly.
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Unlock the Power of Google Analytics 4 for Your WordPress Site
Adding Google Analytics 4 to your WordPress site is a straightforward process that can provide valuable insights into your website’s performance. By following the steps outlined in this guide and using the available plugins, you can easily configure GA4 tracking and take advantage of its powerful features.
With GA4, you’ll have access to enriched customer data and enhanced marketing capabilities, allowing you to optimize your ads and boost your overall online presence. So don’t miss out on this opportunity to unlock the full potential of your WordPress site with Google Analytics 4!
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