The concept of web design can easily appear to be intimidatingly complicated. Designers are expected to achieve versatility and visibility, deliver information in an enticing and enriching manner, and be technically sound as well as visually coherent in one robust package.
It sounds like a pretty daunting task, especially when you recognize that many developers are self-taught. But surprisingly, web design is still somewhat of a tangential concern in most educational environments; which is odd, in view of the fact that the world is well on its way to being relying completely upon the Internet and the services and access it provides.
In a time when you can find literally millions of websites to explore, it’s imperative for designers to grasp a few essential design elements so they can optimize any site for maximum visibility and usability. Take a moment to learn something that could possibly be new to you, by reading through the following general design elements that may be essential for basic website development.
A space to disperse knowledge and experience
The rising value of a blog is nothing to take lightly. Blog entries work as far more than an informative piece of chatter. When coordinated with website design, a popular blog post can create opportunities to build an intricate system of backlinks that will attract others to your original website.
Blog entries can also be used to saturate the website’s design and content further with key terms and phrases that are likely to be commonly used in searches for information that pertains to your website’s products or services. This particular website’s blog layout is exceptional, because it incorporates excellent communication tools with an array of information that’s directly related to the company’s niche.
The more your website saturates its design with the appropriate subject matter, the easier it will be for web users to find the page.
Speaking of space with respect to design
Space is not necessarily effective when it’s jammed with images, text, and other forms of media content. White space can have just as much impact as the content. It can help makes the content look more uniform and organized.
With regard to spacing, designers must keep in mind three primary concepts:
Line Spacing: When designers lay out the text of the website, it’s worth keeping line spacing in mind. Too little vertical space between lines of text can create confusion when people are reading and cause them to stop. Too much space between text lines gives the eyes opportunities to get lost.
Padding: The space between a picture and another element of the website is called the padding. Padding keeps the site looking clean and purposeful. Lines of text should never touch a picture or video embedded in the page.
White Space: The main thing to understand here is that “white” space does not necessarily have to be white. The purpose of negative space on a page is to provide balance, proportion, and contrast in the site’s design.
Understand the concept of visual hierarchy
The proper usage of visual hierarchy encourages visitors to understand visual elements of a website’s design in order of apparent importance. The key for designers is to guide viewers’ perceptions naturally along a route that supports the site’s mission or purpose the best.
The primary goal is to guide visitors in a way that feels casual and uncomplicated to completion of the desired interaction. Designers use colors, shapes, and an array of text fonts to arrive at a successful layout.
Credibility builds rapport between business owners and web users
The credibility of a website has a large impact on the way the online community regards the company or product promoted by the design. When people trust that a site is not trying to slide something by them, they tend to be more open to working with the person or organization behind it.
The best way to create a credible website is to be straightforward about pricing and other facets of the product or service. People should not have to dig through pages of ads and other nonsense to locate the exact cost of an enticing product.
