There are great prospects to create a niche for website by implementing best techniques. Website design and development should be relevant to the industry and it should be done as per the needs of the customers. The prospective customers should be able to access various features in a very efficient manner.
The usability and appearance of the website are two factors which dominate the picture. The functionality takes precedence to the appeal. Even though you present a highly attractive website, there will be little appreciation if there is a lack of functionality. Hence, the balancing act should be done by the web designer. The design, as well as SEO, should be done in the best possible way so that it can attract search engines as well.
Performance
The performance of the website is key to your success. Poor design and performance will not be appreciated by Google. If there is high bounce rate, it will leave bad impression on the brand. The competitors are prone to take your place. The Google page rankings will decrease if your website has failed links. You should present entertaining content on the website and the content should engage new as well as regular users. The very purpose of the website should be defined and fulfilled in a very efficient manner.
Quick Access
The web content should be updated quickly and the access to various pages should be seamless. If there are links on the page, they should not be blank. No error messages should be generated when a user clicks on a link. It is the responsibility of the webmaster to ensure that all links are working fine.
Presentation of content
The content presentation should be attractive. If the information is presented in a condensed form, it can be accessed very easily. The headlines, sub-headlines, bullet points, font type, font style, font size and other parameters should be consistent throughout the website. The font Sans Serif can be read very easily. There will not be any strain on eyes. With an effective web design, you will attract new visitors and the visitors are prone to visit again.
Clear, crisp and modern fonts are important in your content presentation, it is no use if your readers cannot read your content properly. There are many resource for you to search for free web fonts, website such as Google web fonts is one the best place to start.
User Experience
Highly efficient strategy should be implemented so that you will make the most of your time, effort and money. The colors should be selected very carefully so that they will be in tune to the type of industry. It is very much important to present uncluttered look so that there will be great efficiency.
By presenting grid based layout, the content will be divided into various sections, columns and boxes. A well-balanced look will be generated with the help of the organized content. The appearance of the website will be very much enhanced when the content is organized in a systematic way.
Visuals
By presenting visuals on the website, the message can be conveyed very quickly. By choosing right images, the branding can be done very efficiently. You can connect to the target audience very easily. If you are presenting goods and services related to fashion industry, the visuals will play an important role. Professionals should be hired to choose the layout, font type and backgrounds. You will want to present videos as well so that users will be able to go through the information as per their convenience.
Mobile-friendly features
The mobile-friendly feature is very important so that you can make the most of your investment. The number of users accessing mobile phones is increasing. It has become a global phenomenon. Hence, you should ensure that a responsive website is deployed so that users will be able to access websites on any kind of smartphone very easily. The website design should be done to accommodate all kinds of browsers, operating systems and screen sizes. If you are aware of the limitations of the processor, battery backup and memory capacity, best mobile-friendly websites can be created without any issues.
Navigation
The navigation will play crucial role in promoting the website. The website marketing will be successful when you present a simple and efficient website where all pages are presented in a systematic way. The user should be able to move forward or backward and the feature should be self-explanatory. The usage of various kinds of icons and menus should be done as per the latest standards. There are simple and efficient means through which the requirements of targeted audience will be fulfilled very easily.
If you follow the three-click rule, the user should be able to obtain the information within three clicks. Radio buttons, checkboxes, links, lists, and other forms of user interaction tools should be presented in the best possible way.
Technology
The type of technology chosen by you will have great influence on the access and presentation of content. The web pages should be loaded quickly. The web hosting service will play crucial role in this direction. As dedicated hosting service is expensive, you might want to go for shared hosting service. If you go for a premium plan offered by a reputed web hosting service provider, it is possible to manage sufficient bandwidth as per your requirements.
If there is a surge in visitors, it will be absorbed seamlessly. Small businesses can go for scalable web hosting plans so that the web pages will be loaded very quickly as per your needs.
The page access rate will change based on the type of technology used by the website designer. The images and videos should be optimized so that they will be loaded very quickly. If you implement CSS or JavaScript, the HTTP requests will be reduced. The load time will be speeded up by including HTML, CSS and Java Script at appropriate locations.
SEO features
The optimization of the website should be done as per the needs of search engine. When you optimize the content, the rules and regulations of the search engine should be followed. By implementing the best practices, the visibility of the website will be enhanced. There should not be any difficulty to the reader in spite of the implementation of the best SEO features.
The website should be easily accessible and it should have interacting and engaging features so that you can make the most of your investment.
You can check out Dezzain.com list of article about how to optimize website with SEO technique.
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Author: Richie KS
Love playing video games when alone, day and night thinking about how to out run the ever changing mood of Google algorithm. Self proclaimed SEO expert but sleep all day dreaming…zZzZ. :)