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It depends on your maturity level.

Tian-Yuan Zhao

Apr 26 · 4 min read

Well we all know what the design process is, at least we should. But, quick recap, it’s basically this:

Empathizing & Defining, followed by:

Ideating & Prototyping, followed by:

Testing, & Implementing, then rinse, lather, and repeat.

However, most companies don’t follow this to a tee or they follow it loosely because simply put some of them can’t due to their design maturity level. Therefore, “my design process” or anybody’s design process for that matter really depends on the design maturity of the company at the end of the day.

Therefore, I’m going to run through what my process would be at a high-ish level for brevity depending on each design maturity as defined by Invision. For further reference as to what all of this means, I encourage you to check out their 40-page report that they wrote up here:

And without further ado, here it is:

The Producers

As the report states, this level is mostly focused on the Ideate, Prototype, and Testing phases of the general design-thinking process.

What this means is as it states:

  • Wireframing & Mockups
  • Design Compositions for Marketing
  • Interactive Prototyping for Testing

Essentially: basic research that feeds into a design based on a mixture of applying existing design principles, business goals, and mission/vision and then basic testing to improve with async handoff with devs.

The Connectors

As the report states, this level is mostly focused on the Define, Ideate, Prototyping, Testing, and Implementing phases of the general design-thinking process.

What this means is as it states:

  • Workshops
  • Rapid Sketching
  • Stakeholder Input
  • Integrations between Designers and Developers

Essentially: basic research that feeds into a design based on a mixture of applying existing design principles, business goals, and mission/vision and then basic testing to improve & implement.

The Architects

As the report states, this level is mostly focused on the Empathize, Define, Ideate, Prototyping, Testing, and Implementing phases of the general design-thinking process.

What this means is as it states:

  • Daily Standups
  • Planning & Prioritization
  • Design Briefs
  • Written Documentation

Essentially: intensive research that feeds into a design based on a mixture of applying existing design principles, business goals, and mission/vision and then test to improve/implement.

The Scientists

As the report states, this level is mostly focused on the Empathize, Define, Ideate, Prototyping, Testing, and Implementing phases of the general design-thinking process.

What this means is as it states:

  • Concept Testing
  • A/B Testing
  • Analytics

Essentially: intensive research that feeds into a design based on a mixture of applying existing design principles, business goals, and mission/vision and then intensive testing that enables data-driven design-decisions to refine & implement.

The Visionaries

As the report states, this level is mostly focused on the Empathize, Define, Ideate, Prototyping, Testing, and Implementing phases of the general design-thinking process.

What this means is as it states:

  • Trendspotting & Foresight
  • Product Market Tests
  • Vision Artifacts
  • Cross-Platform Strategies

Essentially: intensive/extensive research that feeds into a design based on a mix of applying existing design principles, business goals, & mission/vision & then intensive/extensive testing/implementation.


UX

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