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August 2019
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Frequent vs. infrequent designers — and the tools designed for them →

Frequent designers are people who routinely design for a certain platform (apps or websites or VR or chatbots or any other) and using a certain design tool (Sketch or Principle or Illustrator and so on).

They know that platform’s conventions, best practices, references, dos and don’ts. They have learned that tool’s shortcuts, have installed a series of plugins and extensions, and have developed agility and efficiency when operating that software.

But the problem with current design tools is that they focus too much on frequent designers.

On the I-have-29-Sketch-plugins-installed type of user.

Which can be a missed opportunity.

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