It’s happens many times that you have decided to put lots of money and time into building a better web presence for your company. But the final result you see from all efforts and money is no growth in traffic or business from the new website. Before you or your company should launch a new website. You should take time to consider some of the key factors that lead to a more visible and customer friendly website. Here are a five major design mistakes and what to do about them.
1. Site is too busy or glittered
Flash animation makes your site attractive but it causes your site to load slowly and cover up your content you are at a serious disadvantage. For every flash animation or widget on your web site, your site’s loading time will increase while your screen real estate decreases. Small business website should ultimately draw focus to the content, not what’s surrounding it. There should be enough space on the screen to clearly display your content.
2. Confused or puzzled navigation
Website is the first and long lasting digital representation of your company. The site provides a user experience for any potential customers who visit it. But remember that, if your potential customer has to spend their time trying to learn how to use your website to find the information they need, they may grow impatient and decide to move on to the next company’s website. Your website should have clear, concise and easy to use navigation. It’s the key to better user experience.
3. Spelling & grammatical mistakes
It may seem general, but both spelling and grammar are vital to your online credibility. It is the clear reflection of trust in your product or services. Keep in mind that, something as little as typo can have a big lasting impact on your online business.
4. Using white space to your advantage
Use “white space” to your advantage in reading web copy. Allow surrounding images and colors to pop. The focus of your design should be in such a way that it’s should grab the attention to the content first while offering a pleasing design surrounding that content. A bit of white space can help to distinguish the separation between the design and content.
5. Keep SEO in mind
Search Engine Optimization (SEO) is a major part of any good web strategy. Quality content with genuine mentions of key words and topics related to your business will help to bring more business your way.