Letterpress printing is an old printing method that transfers ink from a press onto paper, essentially like a rubber stamp. As we all know from playing with rubber and potato stamps as kids this kind of basic printing technique can result in some cool texturing, especially if areas of the printing surface lacks ink. Originally this would be seen as a mistake or flaw in the print, but nowadays we actively seek to fake this kind of texturing to give our artwork an aged and nostalgic appearance.
LETTERPRESS TEXTURE EFFECT IN PHOTOSHOP
I’m going to be using one of my freely downloadable hipster logos as the base of this tutorial. Download this design and 5 other customizable retro/vintage logos & emblems.
The actual letterpress effect is created from a texture file. The subject of the texture can really be anything with plenty of fine grainy detail. Concrete, rust or grunge textures all work well. Here I’m using a free dark grunge texture fromLostandTaken. Paste the texture onto a new layer and scale it to size.
Press CMD+Shift+U to Desaturate the texture then open up the Levels window (CMD+L) and alter the handles to increase the contrast of the image. The aim is to generate harsh white details that will represent the paper showing through the ink.
Select your main logo layer or group of layers and add a Layer Mask.
Select the texture layer and press CMD+A to Select All, then CMD+C to Copy. Toggle off or delete the texture layer then ALT+click the Layer Mask’s little thumbnail. This will take you into the Layer Mask in order to edit its contents. Press CMD+V to paste the texture then click elsewhere in the Layers palette to exit out of the layer mask.
The texture has now been applied as a mask and is rendering black areas of the mask transparent and white areas opaque. Depending on the original texture file you might need to Invert the mask. Too much of the artwork is currently being erased so inverting it from ‘white on black’ to ‘black on white’ will result in a much better effect.
You can even unlink the mask from its layer and move the texture around independently to fine tune the placement over your artwork.
The final effect gives the artwork that popular vintage look by mimicking the pressed ink appearance of those old letterpress prints.
WHAT ABOUT ILLUSTRATOR?
Texturing in Photoshop offers you the most detail and realistic effects, however similar effects can certainly be created in Illustrator to maintain a complete vector format. Check out my older tutorials such as How To Create a Vector Sponge Art Effect in Illustrator or how to use the textures from my Vector Bumper Pack to create an aged vintage style logo design.
Unless I’m specifically creating a vintage style logo with texturing as part of the design, I’ll often copy across my artwork to Photoshop and quickly use this textured Layer Mask technique.
Update: Illustrator Opacity Masks
I’ve just discovered another technique that can be used texture your artwork directly in Illustrator: Opacity Masks. Just like Photoshop Layer Masks, Opacity Masks render your artwork’s visibility according to the black and white areas of the contents of the mask. Raster texture or vector textures can be used as Opacity Masks, but more impressively they’re non-destructive, unlike my previously mentioned Pathfinder process.
Select your artwork in Illustrator and head to the Transparency panel. Open up the slide out menu and select Make Opacity Mask.
Deselect the Clip option, then click the thumbnail of the mask to activate it. Paste in any kind of texture file to erase out portions of your design. Raster textures can be used for fine details, but remember they won’t be scalable. Use vector textures to maintain that scalability while preserving your original artwork.