Back in 1996, gaming got a new hero: Lara Croft! She was fearless, smart, and ready to raid tombs. But let’s face it, she was mostly a few polygons and a gravity-defying braid. Still, she was ground-breaking, showing the world what 3D games (and female protagonists) could do. Image Credit – Crystal Dynamics / Eidos… Continue reading Redefining Lara Croft: The 3D evolution of an icon
Tag: Underworld
From Screen to Brand: The Impact of Color Palettes on Movies
From Barbie to Kill Bill, marketing a movie is a daunting task. Some films choose to embrace existing branding, while others choose to downplay it and convert it into something they think the audience will like. Films like Kill Bill target audiences with precision, while others like Drive play their cards close to the chest.… Continue reading From Screen to Brand: The Impact of Color Palettes on Movies