What is hyperrealism in film?

Hyperrealism is a stylistic approach that goes beyond traditional realism by being vividly detailed and immersive. It’s different from naturalism and neorealism because it exaggerates the details of life and so is supposed to feel ‘more than real’. Hyperrealism is rooted in the art movements of the 1970s and exaggerates everyday life to the point… Continue reading What is hyperrealism in film?

Poll: Is Burger King Rebrand a Taste of the Future?

Burger King, the globally recognized food chain with 19,000 restaurants worldwide, has unveiled a redesigned set of brand assets. Since the late 1960s, the company has used a logotype sandwiched between two buns. In 1999 the design was updated to add a blue swoosh and some plastic highlights to the bun; Jones Knowles Ritchie’s new… Continue reading Poll: Is Burger King Rebrand a Taste of the Future?