You’ve heard people say “you can’t do it all” and it proves to be true in a lot of situations. There are of course those who exceed all expectations and “do it all” but burn themselves out in the process but even for those supposedly “doing it all,” you can best believe that they had help along the way… they may not tell you outright, but they had help. The same notion of “doing it all can especially be utilized in the world of business, from an entrepreneur’s point of view.
Most entrepreneurs starting their own business pretty much did start out as a one-man-band, so to say, but that was because they had to. Way back when, entrepreneurs had to be the business owner, the marketing manager, the accountant, and the production manager… but today, an entrepreneur has the option of sticking to what he knows best and hiring people to handle the other aspects of the business that he’s not familiar with.
This doesn’t necessarily mean or show that he’s being lazy or being dumb for letting his business be operated by other people… what that shows is that he’s smart for not trying to take on tasks that he’s unfamiliar with. Trying to tackle something like your business’ finances when you’re unfamiliar with accounting processes, can leave your business in the hole thousands of dollars… all because you wanted to be in control. And that’s the thing that gets entrepreneurs caught up.
Entrepreneurs get so caught up in the word control that they let it do more harm than good. Yes, you created the business but just because you needed to hire a few people to help you out, that doesn’t mean that you’re losing control of your business… In fact, hiring a professional to help you in certain areas means that while they’re working for you, you can ask them questions about what they’re doing and actually learn from them, gaining more and more knowledge about your business. According to the Huffington Post, letting go of control is one of the biggest challenges and gifts an entrepreneur could ever get from their business.
To make a long story short, the bottom line is that it’s okay to need help and it’s also okay to need help running your business and it’s actually a necessity to hire help if you want your business to grow. If you’re a small business owner and want your business to grow, you may need to hire the pros to help you reach success. Take a look at the most important hires you need to consider for your small business.
Product Manager
Think about it… your product/products are the core of your business and the very reason why it even exists in the first place, and because of that, you need someone in your business (other than yourself) who knows your product inside and out. Your product manager is going to be the expert on your product who will be able to demonstrate why customers need the product, how the product will be beneficial to customers, and make necessary modifications to the product so that it meets the customers’ needs.
With a product manager, you will have to relinquish some of your power over to him in order to make the necessary changes to move the product forward. But, in doing that, you should feel assured that the person you’re giving some power to has the business’ best interest at heart.
Web Designer
Once you have your products, it’s time to hire an experienced web designer that will contribute to the growth of your business. Your website is ultimately going to be the bread and butter of your business… why? Because your website is going to be where the majority of people will be buying your products (and that’s if you also have a brick-and-mortar store). You will most definitely want to hire a web designer if your small business is an e-commerce business. Your web designer is going to be the one who makes your website look good and be easy to use and functional for customers to make purchases. They will design your website with a product-focused concept.
Marketing Specialist
Now that you have a good looking, highly functional website, you can now hire a marketing specialist to get the word out about your business and its products. Your marketing specialist is going to be the person in your business who can effectively target audiences and tell them all about your product, how your product will be beneficial to them, and why they need to buy it.
You need a marketing specialist to be able to take the vision of your product and put it into words. This person will need to be well-versed and articulate across all mediums… a “jack of all trades” in a sense. Your marketing specialist ill need to be able to promote your product from TV to social media and print ads to blogging. Hiring someone to do this for you will take a huge weight off of your shoulders.
Accountant
When you first started your business, you were probably able to handle the financial aspect of running your business but once your business expands, hiring an accountant is going to be the best thing you could ever do for your business. Lots of business owners feel that accounting is a crucial part of the business that they need to be involved in at all times, and it is a very important part but it’s not something that a business owner needs to be stressing over… it’s perfectly fine to hire an accountant to run that area.
The great thing about hiring an accountant is that there are all kinds of software for businesses that will allow the owner and the and the person they hired to be on the same platform to see the progress of the business. And the software can be used in accounting, human resources, scheduling, and many other industries.