Setting up a medical website may seem daunting as there are a lot of factors to be considered and work to be done, but there are simple ways to ensure that you achieve the results you have set out for your medical practice.
If it is your first time, make sure to consult experts in the field or check out medical websites by Officite for inspiration. In the meantime, check out these few helpful tips below to kick-off your website development and achieve the best design for your healthcare practice:
1. Prioritize the user experience
Remember that your target audience are patients who are in pain, anxious or uncomfortable. They are adamant to find what they are exactly looking for on your medical website, and if they don’t they might give up and try other competitor websites that are easier to navigate.
Since most studies show that the majority of consumers use their mobile devices to check out medical websites, you must adapt by also making your site mobile-friendly. The main focus of your medical website design must be the user at all costs. Aside from making it mobile-friendly, you should make sure that they are directed to important information about your practice such as the list of your services, rates, user testimonials, booking details and contact details. Make sure call to action (CTA) buttons like “Book Now” or “Contact Us” are highly visible on all pages, making it easy for new patients to schedule an appointment.
2. Convey your brand messaging
With all the competitors out there that are also accessible online, one way to stand out is by providing a clear brand messaging and differentiator. You should clearly share your practice’s purpose and services to your potential patients.
When it comes to crafting a brand message, less is more. Convey your message to your target audience by sharing your story to them and explaining how you can address and needs and improve their lives through what you offer. Make it succinct and showcase the credibility of your brand.
Now after doing so, your website should tie all elements — logo, color scheme, images, taglines, etc. — together to communicate your brand messaging.
3. Collaborate with your website designer to bring your vision to life
Since your website design will have a great impact on the perception of your potential patients of your practice, it is best to work with healthcare website experts in order to make sure you are doing things right. A clean and professional look for your website should be prioritized at all times and this can be achieved through the guidance of a credible design team. Not knowing the direction to take for your website is okay because this is where your design experts can come in and develop a website that represents your practice best.
Share your vision and story to your website team so they can be more equipped in conceptualizing and designing your website. Take the time to define your message before starting the process of choosing any healthcare website designs.
4. Share content that adds value
Aside from the important details about your practice such as company background, services, contact information, and booking details, you can go the extra mile by adding value-adding content to your website. As medical practitioners, there are a lot of opportunities to showcase your expertise and credibility in order to strengthen the trust of your potential patients. You can start by adding features like a blog, patient reviews, and other educational content that will allow you to serve both new and long-time patients.
Depending on your practice or specialization, you can share regular content about usual questions that your patients may have or free consultation opportunities that can position you as a go-to expert in the field you are representing. Aside from increasing credibility for your brand, this will also help increase your SEO ranking.
Developing an effective and impressive medical website design certainly requires careful planning. For best results, working with a team of professional website designers is a good way to guarantee that you achieve the best results.