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August 2020
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Responsive Typography Guide

The user experience on a website matters the most; the content on it being of parallel value. A website’s user experience is all about making the navigation and the buyer’s journey of a prospective customer/visitor as smooth as possible and providing them with everything that they need to complete an action or a transaction, given the fact that they are ready to purchase.

Read: CSS Variables: An Introduction, With Code Examples

This is where the speed of a website plays a very crucial role. Nobody likes a slow website and one can never draw profit off of a slow loading website. 

As per a report, the loading speed of your website will highly determine if people are going to stay on your website or move to your competitors’ websites. You must know the fact that the ideal page loading speed for a website is 2-3 seconds.

If you fail to implement that, your website visitors will be very quick to abandon your website and move on. Even the slightest delay in the loading time can negatively affect the quality of the user session on your website and cause you to lose traffic as well as the prospective sales. Even for the mobile version of your website, 46% of people dislike a mobile website which is slow to load. 

So, if you want your website and the sales on it to fare well, here is what you can do around the CSS of your website to reduce the loading speed of your website. 

Get rid of that cluttered code

Did you know that a  100-millisecond delay in load time can cause conversion rates to drop by 7%? We bet you don’t want that for your website or sales on your website. This is why removing the unnecessary CSS code is a great trick to improve the load speed for your website. If you are capable of, you can manually figure out the duplicate or unnecessary code and the redundant one as well. 

If you manually want to remove this redundant CSS, here’s what you can do:

  • For Chrome users, they can use the DevTools tab to which code is being used on a certain web page and which is not. 
  • Go to Chrome DevTools and use the ‘cmd + shift + p’ command to access the Command Menu
  • Now enter ‘Coverage’ and you will find an option to show coverage. Click on it
  • Now the coverage tab will display CSS files and you will have to select the files. This action will open up that certain file in the sources tab. 
  • The CSS that you see next to the green line is the one in use. The one next to the red line is not being executed. For green and red both, some of the code is being executed and some is not. 

It is recommended that you use tools like UnusedCSS to get rid of this unnecessary code and improve website performance.

Organize your code, FTW

This is a very popular CSS hack used for boosting the speed of a website. All you need to do is ensure that there is minimal duplication. By this, we mean to say that you should make sure that you put your CSS into the right set of branches or even in hierarchical branches. This will help you greatly enhance the loading speed of your website and impress your new visitors and keep them coming back. 

HTTP Connection Reuse

Also known as HTTP Keep Alive, this certain tool allows multiple concurrent requests to be multiplexed over a single connection. By implementing it, you can save some bandwidth by allowing the browser on the other end to download many files without seeking the request to do it again and again. All you have to do is paste the following code to your .htaccess file.

<ifModule mod_headers.c>

    Header set Connection keep-alive

</ifModule>

Use a CDN

One of the best ways to help your website load swiftly on the viewer’s end is to implement the usage of a CDN i.e. a Content Delivery Network. It works in a manner where the CDN service provider uses a network of servers to deliver the content of your website to varied geographical locations with enhanced speed. By implementing a CDN, the number of simultaneous HTTP connections is increased around the globe, making your website blazing fast. CDN helps serve the static assets of a website such as its CSS, JavaScript, which is located in the wp-content directory, making your website fast to load. 

CSS Animations

One great hack to enhance the loading speed of your website is to use native CSS animations instead of the usual animations. This is so because the CSS animations are comparatively faster. Also, do not overdo the use of animation on your website as they tend to slow your website. 

Place external Javascript files at the bottom

A lot of webmasters don’t pay attention to it but the website visitors have to wait for the Javascript to load before the content on it if the webmasters place the external Javascript files at the top. To get rid of this waiting, you simply need to place this at the bottom before the close of the body tag. Or you can consider using the defer or async attributes while placing these files. 

Image compression

Did you know that pages that load within two seconds have an average bounce rate of 9%, while pages that take five seconds to load have a bounce rate of 38%? The web pages on your website that have images end up consuming a lot of bandwidth off the server and cause the website to load slowly. Talking of bandwidth, using the right web hosting service is also a very crucial decision. A2 Hosting vs Siteground, these are two popular ones that you can choose from. A competent web hosting provider will not only ensure that your website stays swift to load but also provide ample security. 

Hence, you need to optimize your images to scale them properly. There is no benefit in using large and heavy images and then scaling them down with CSS. So, make sure that you scale your images right before you upload them. You can also try compressing them using tools to get the work done. 

Get rid of extra fonts

Something as simple as a few lines of code for custom fonts can end up cluttering your code database. A lot of times, most of these fonts are not in use and only contribute to making your website slow to load. You need to get rid of the weights and styles that you don’t use and limit the characters. 

Gzip Compression

Something as simple as a code addition can help you optimize the loading speed of your website. You can add a simple code to the .htaccess file and enable Gzip compression:

# compress text, html, javascript, css, xml:

AddOutputFilterByType DEFLATE text/plain

AddOutputFilterByType DEFLATE text/html

AddOutputFilterByType DEFLATE text/xml

AddOutputFilterByType DEFLATE text/css

AddOutputFilterByType DEFLATE application/xml

AddOutputFilterByType DEFLATE application/xhtml+xml

AddOutputFilterByType DEFLATE application/rss+xml

AddOutputFilterByType DEFLATE application/javascript

AddOutputFilterByType DEFLATE application/x-javascript

Conclusion:

By adopting the CSS hacks mentioned above, you will successfully be able to enhance the loading speed to your website and cater to the needs of your audience by providing them a great user experience without any hiccups or all that waiting. 

Author: Spyre Studios


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