Five projects define the best design of the week: a Firefox fox mascot, corn architecture, radical restraint, custom type, and a shape-shifting masthead.
The thread connecting all five pieces this week is conviction. Each project made a decisive choice and committed fully, without hedging. That kind of clarity is rare, and it shows in the work.
JKR’s rebrand of Firefox, titled “More Fire. More Fox,” introduces Kit, a fox and red panda hybrid mascot illustrated by Marco Palmieri. The campaign draws a clear line: every element is explicitly human-made, with no AI involved. Firefox is betting that craft and intentionality will resonate with an audience growing skeptical of generated outputs.
Manufactura took an equally radical stance with CORNCRETL, a structural architectural material made from corn waste and lime, printed by a KUKA robotic arm into load-bearing forms. The project treats agricultural byproduct as a legitimate building material, not a novelty.
Malvah Studio in Cape Town, named Awwwards Studio of the Year 2025, built its identity around radical restraint. The studio’s WebGL-powered site and work philosophy are defined by what it refuses to do as much as what it builds.
Studio Mut’s identity for Caffe Nazionale in Arzignano, Veneto commissioned a custom handwriting typeface from Stefan Marx and Dinamo, paired with a wobbly griffin that refuses to be polished. Licensing an existing font was never on the table.
The Fence Magazine closes the week with a masthead by Adrien Vasquez of the Abyme foundry that changes typeface with every issue. Consistency, by choice, is not on the table.
