Uniqlo enhances its online shopping experience with innovative services like digital alteration and fit guides, which bolster consumer confidence in finding the right fit. These features are ingeniously designed to narrow the ‘experience gap’ that often distinguishes brick-and-mortar stores from their online counterparts.
Designing an app presents a unique challenge: one must accommodate the same amount of content within a more constrained space. Without delving into the details, it’s evident that the app’s design surpasses its website counterpart in terms of innovation.
They came up with some very smart ideas to make this app very user friendly and add value to the customer:
- Prominent search box. The predictive search will displays items while you type, which makes it super easy to find things.
- A scanner functionally. Unlike the desktop website, the app is likely used on-the-go or even in-store. This context makes features like scanning items to check online size availability particularly valuable.
- No hamburger menu, but tabs. Probably their shopper analytics has shown that a user shops for multiple categories at the same time (for examples families), so it makes sense to make the choices visible via tabs instead of hiding them in a hamburger menu.
Overall a very easy to use native app that helps connect the different user experiences at Uniqlo seamlessly.
One of my favorite self-checkouts ever! It is so much fun to use that I don’t mind the lack of human interaction.
First there is the very well designed UI. From the photo below you can see that the navigational items are large, which makes it super easy to use. All of this is supported by great use of easy to recognize icons and a simple color scheme.
The process is also as simple as it can be, enabled by RFID technology: You drop all your icons in the machine and it will automatically scan all of them and total them up. Then all you have to do is to wave your phone to make the payment and you are done. 3–4 steps max.
They even fitured out a clever way to connect your membership on your native app with this checkout: You simple hold your phone screen below this display, so it can scan your barcode (you can see the red icon in the right bottom corner of the picture). Done.
And if you think “What’s the big deal?” I will invite you look at other self-check-out experience like the one from Marks & Spencer that wastes half of the screen with a computer images of a stereotype shopper.