January 2020
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The UX design is divided into four and called the UX Quadrant Model.

1. Experience Strategy

UX strategy is a mixture of UX design, business strategy, and goals.

“It’s the identification of the guiding principles for how a company will compete in its industry and where you should invest to achieve business objectives” — (Levy, 2015).

It is eventually the guidelines for the design team members that indicates and elaborate on how, when, and where the design will take place. A few examples:

● Customer segments

● Key partners

● The company value propositions

● Channels (online/offline, different platforms, Etc.)

● Key resources (content, patents, users traffic, Etc.)

2. User Research

According to puts it, “User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.”

Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.”

3. Information Architecture

The form of organizing the information/content/functionality of an interface (website, application, dashboard). So that it presents the best user experience it can, with information and services being easily usable and findable as applied to web design and development. (Source: Mozilla Developer Network.)

4. Interaction Design

Equipped with all the business goals and direction (Experience Strategy), user research conclusions, and the knowledge about the content and functionality of a future interface, it is now the time for the UI (user interface) designer to create the best interactions between the system and its users.

Combining these four segments of the UX Quadrant Model will help us to create the best product in matters of:

● Usability (Navigation, Intuitiveness, Structure, Naming, and categorization)

● Consistency

● Credibility (Tone of voice, Conformity, Verifiability, Appropriate for the purpose, Expected information)

● Desirability (Color Scheme and contrast, Media use such as videos, sounds, animations, and graphic elements such as buttons, illustrations, and shapes.

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