How to deal with HiPPOs, the most dangerous opinions that jeopardize designs The Highest Paid Person’s Opinion (HiPPO) can often destroy a good design Continue reading on UX Collective » Related posts: Design is not Design, thoughts on IxDA 2018 The Brand: the forgotten child in Design Thinking Sharing Painful Experience of Resetting Password on GoDaddy Why estimates and timelines are the biggest enemy to delivering value