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Shane Doyle

Sep 15 · 2 min read

https://unsplash.com/photos/3ym6i13Y9LU

I originally posted this on shanedoyle.io

I was travelling home on a red-eye flight from Dubai, and I couldn’t sleep. I’m notoriously bad at sleeping on flights, which is awful when you’re on a 9-hour trip. Flicking through the latest movies and tv shows nothing caught my eye. Bored off my head, I decided I’d look through the learning section of the inflight entertainment. That’s where I came across a course by Shane Snow on Storytelling. It was great, Shane beautifully articulated why it is essential and how to become better at storytelling.

“Storytelling is a powerful way to make people care about products, brands, and causes.”

This course opened my eyes that we need to become better at storytelling and that it plays a massive part in our designs. As designers, we try to tell this story through visuals. But an area that we often neglect is copywriting and how it plays an essential part in UX and telling the story of the designs we create.

Here are some resources that helped me, and I hope they will help you too.

16 Rules of Effective UX Writing

A mega list of UX writing resources

A Quick Guide To UX Writing

Material Design Writing

The Rise of the UX Writer

The role of UX writing in design ethics

The Ultimate Guide to Storytelling

UX Writing, UX Copywriting, Content Strategy, and Content Design are not the same job

UX Writing Resources for Beginners

Conversational Design

Design is Storytelling

Microcopy: The Complete Guide

Nicely Said: Writing for the Web with Style and Purpose

LinkedIn Learning: Shane Snow on Storytelling

Udemy: Writing with Flair by Shani Raja

UX Writing Hub

Andrew Stanton: The clues to a great story

How To Tell A Great Story — 5 Storytelling Tips

How Words Can Make Your Product Stand Out

InVision Design Talks — Inclusive UX Copy: Making words work for everyone with Ada Powers

The Role of Storytelling in UX by Sarah Doody

I hope this will help you become a better writer and storyteller.


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