Typography is an essential part of great web design, and goes
well beyond simply enhancing the look of your website. When thoughtfully
implemented, fonts can help you achieve goals as diverse as improving
accessibility all the way to reinforcing your brand.
The right font can also be strategically used to grab a user’s
attention. This could include, for example, employing type of a
contrasting style or color within a call-to-action area of your home page.
Because this area stands out from the rest of your content, it will be more
noticeable to your visitors. The more eyeballs you draw to this area,
the better your chances of making a conversion.
With that in mind, let’s take a look at five fonts that are true
attention-getters. These selections cover a variety of styles and
potential uses. Best of all, each one is available with your
subscription to Envato Elements. Home to more than 3,400 top-quality fonts, you’re sure to find exactly what you need for your next project!
Highly-stylistic fonts such as Rhinos Rocks Brush
are often best when used sparingly. That, in turn, allows them to make
the greatest impact. Perfect for use on logos, call-to-actions or
one-off headlines, this font comes in both regular and “slant”
versions.
Also included is a “Swashes” style that sports brush stroke
underlines and paint splatters. It’s something unique to help you call
attention to important information.
At first glance, Spark Pro
looks like a fairly simple sans-serif font. However, closer inspection
reveals a subtle fuzziness to the edges of each character. It’s much
more noticeable at larger sizes, making this bold font ideal for text
headers or hero areas.
The font, available in web and desktop formats, adds an exciting bit
of grunge texture while still maintaining a modern, classy look.
Hand-drawn fonts such as Air Balloon
are a popular choice these days. They provide a more homemade look
that goes well with sites that cater to crafts or kids. There is an
element of fun here that can spruce up anything from blockquotes to
special offers.
Included in the package are web and desktop versions. Also of note
is that there are both upper and lowercase characters – allowing for
greater flexibility in your designs.
We’re seeing wide usage of retro fonts with rough textures like Weisshorn.
It’s bold, easy to read and brings a vintage feel to elements such as
page headers. This font would also be a great choice for distinctive
branding as well.
The font includes both regular and “rough” versions and supports 280
glyphs/special characters. It also supports a number of different
languages.
A script font such as Indulge
can add the perfect touch of elegance to a project. While it’s not
necessarily meant for heavy usage, it can act as a great
attention-getter for section titles or even a logo.
Inside you’ll find over 880 glyphs and support for a whopping 80
languages. Also included are a set of vector ornaments, standard
ligatures, ordinals and fractions. There’s something for just about
every need.
Making an Impact Through Typography
The right font choices can help influence user decisions. It can
literally make the difference in whether content is easily noticed or
not. For designers, it’s all about taking a moment to consider how we
can use typography to get our message across more clearly.
The selections above are examples of different ways to attract a
user’s attention. They show that you don’t necessarily need any fancy
tricks to make an impact. In fact, it can be as simple as utilizing a
great font.