How to Develop an Influencer Marketing Platform from Scratch

Influencer marketing is all the rage nowadays. More and more brands are relying on influencers to promote their products and services to their target audience. You’d think a quick search on Google for influencers would easily help you find the right ones for brands. But that isn’t always the case. With everybody claiming to be… Continue reading How to Develop an Influencer Marketing Platform from Scratch

Why You Should Stop Using The Term “Blog”

Blogs, blogs, and more blogs. They’re in every corner and every pocket of the universe known as the World Wide Web. Everyone – from professionals and teenagers to fictitious characters and even cats – seems to have a blog. But what are they, what purpose do they serve, and do you really need one? The… Continue reading Why You Should Stop Using The Term “Blog”